When designing a website, you must always try to strike a balance between aesthetics and functionality. Unfortunately, not everyone knows how to do that well. Some websites look beautiful, but they lack functionality. Others look simple and functional, but doesn't portray a professional image. So what can you do to make sure that you achieve both goals?

Understanding aesthetics

Aesthetics is all about the use of colors, graphics and text. When you combine these three elements together, you get a complete look. The first thing you need to ask yourself is what kind of tone do you want to achieve? This depends largely on your target audience.

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Whenever one visits a website the first thing that is noticed is the way the website looks on the whole. Generally the colors and animations attract people no matter what age. If you have a website which is rich in content but bad with the color, it loses credibility in the eyes of the website visitor. Colors can affect the user in many psychological and physiological levels. The color in the website can have a positive and negative impact on the success of the website.

The first thing one should think of when designing a website, after getting all the content that needs to be included, is the color coordination and graphics. This will not only make your website attractive, but also make it memorable. People who remember it will refer it to other people and this will increase the traffic to your website. Color has an effect on a person’s mind and while some colors are soothing some strain the eyes by being too bright. A visitor to the website makes up his mind about the website within the first 10 seconds. So the thing that will catch his eye will be the color used in the webpage.

Professional web designers know how to play with the colors to produce a pleasant browsing experience. They do not generally use more than 3 colors, since multi colored websites can take the attention away from the actual purpose and sometimes even irritate the eyes.


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