There is no doubt about the fact that Google has the best reach and market share in search, making Google AdWords the most effective advertising platform. However, Google AdWords, or Bing and Yahoo PPC for that matter, are not the only options when it comes to effective online advertising. While it is true that these advertising platforms has a wide reach overall, some industry specific sites cater to their niche market better than these search engines do. And what’s more, they offer PPC advertising platforms as well. This means that if you fall into one of these niche industries, then you can advertise on one of these sites and get far more effective results than you would on Google AdWords.

Here's a list of sites that offer alternative PPC, cost-per-impression, or cost-per-lead advertising programs:

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