You can blame the low conversion rate on recession, but this is not going to help you succeed in your online business. In spite of the economic slow down, many online businesses are doing well. Hence, downturn is not the reason for the low conversion.

The problem may be with your landing page. Businesses are over-utilizing the landing pages. These have become dumping grounds for data, each vying with the others to grab the attention of the user. The hapless consumer has to sift through this maze to find what they were searching for.

Here are some tips to help you solve this problem:

1. Add a call to action feature: This helps the consumer to reach a decision easily and fast.

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